Most Important Criteria Rules:
At most 2 can be below an 8, but none below a 6
Most Important
0%
Clear Problem
10: Major problem solved | 7: Good solution | 5: Minimum viable | 0: No clear value
Profit Margins
10: >5x margin | 7: 4x margin | 5: 3x margin | 0: <3x margin or <$20/unit
Wow Factor
10: Instant appeal | 7: High interest | 5: Some interest | 0: No appeal
Quality
10: Premium | 7: High quality | 5: Acceptable | 0: Poor quality
Differentiability
10: Unique product & marketing | 7: Different angles | 4: Some unique features | 0: Generic
Avoid Risk
10: No risk | 5: Minor concerns | 0: High risk (adult/weapons/drugs)
Very Important Criteria Rules:
2 can be below a 7, none below a 5
Very Important
0%
Evokes Emotion
10: Strong emotion | 7: Clear appeal | 4: Some emotion | 0: None
Scaling Potential
10: Great scaling potential | 7: Good scaling potential | 4: Limited scaling potential | 0: Poor scaling potential
Evergreen
10: Year-round | 7: Most of the year | 4: Some of the year | 0: Seasonal
Proven Growing Demand
10: Fast growth | 7: Growing | 5: Declining | 0: Fast declining
Weight of a product
10: Very light | 7: Manageable | 4: Bulky | 0: Oversized
Content Variability
10: Highly variable | 7: Good variety | 4: Some variety | 0: Monotonous
Moderate Importance Criteria Rules:
2 can be below a 7, none below a 4
Moderate Importance
0%
Product Saturation
10: No competition | 7: Minimal competition | 4: Moderate competition | 0: Saturated
Content Feasability
10: Very easy | 7: Manageable | 4: Difficult | 0: Impossible
Content Accessability
10: Readily available | 7: Accessible | 4: Limited | 0: No content
Use Frequency
10: Daily use/significant | 7: Weekly use/fairly significant | 4: Monthly use/moderately significant | 0: Rarely used/insignificant
Product Exclusivity
10: Few sellers/low volume | 7: Limited availability | 4: Multiple sellers | 0: Everywhere/high volume
0%
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